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Creating the E.E. Dickinson National Brand

The 20th century was a time of great change and growth in the manufacturing and marketing of American products. The E.E. Dickinson Company, an Essex-based producer of Witch Hazel, was one of the most successful in dominating the national market and becoming a household name. The fascinating story of the birth of the Dickinson brand will be presented by the Essex Historical Society on Sunday, January 24 at 3:00 p.m. in the original 1924 corporate office building, now Wells Fargo Advisors at 31 North Main Street in Essex.

Local historian Brenda Milkofsky will address the complex, well-timed marketing efforts of the E.E. Dickinson Company, providing historical perspective on the local and national impact of the company’s growth. A variety of Dickinson advertising and marketing artwork will be highlighted along with images that illustrate the company office environment and processes. Tours of the building’s public areas, including the gracious 1920s lobby, will be given following the program. Part of a series of special events celebrating the Essex Historical Society’s 60th anniversary and the E.E. Dickinson Company legacy, the program is free and open to the public. More information can be found at www.essexhistory.org or by calling 860-767-0681.