Press release from Premier Subaru

Premier Subaru in Branford joined forces with Premier Subaru Middlebury to donate $165,000 to Camp Rising Sun as a result of the 2022-’23 Subaru Share the Love campaign. Premier Subaru donated $100,000, while Premier Subaru Middlebury made a donation of $65,000 to Camp Rising Sun, a camp for kids who have cancer.

Robert J. Alvine, president of Premier Subaru in Branford, recently presented Shawn Heffernan, CEO of Camp Rising Sun, with checks totaling $165,000 at the dealership’s facilities in Branford and Middlebury. This donation, the largest yet by the company, represented the proceeds from the annual Share the Love event in which anyone who purchased or leased a new Subaru could chose a $250 donation to one of four national charities—ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Park Foundation—or a fifth local charity for their customers to support. Premier Subaru selected Camp Rising Sun as its hometown charity for the Share the Love campaign for the seventh year in a row.

Premier Subaru and Premier Subaru Middlebury are proud to have provided 100% matched dollars from Subaru of America directly to provide additional impact to Camp Rising Sun. This includes a portion of every service repair order completed during the campaign.

“Our customers have the choice of five different amazing charities, and nearly every single one chose Camp Rising Sun” said Alvine. “We are honored to continue to be a partner in supporting such a deserving organization.

Camp Rising Sun was designed to provide a safe and nurturing environment for children aged 5 through 17 who have been diagnosed with cancer. Camp week takes place at the Camp Jewell YMCA in Colebrook. Camp Rising Sun has been around since 1983 and has grown to well over 100 campers each year. The dollars provided by Premier Subaru under the most recent Share the Love program will support more than 150 campers this year.

During the last 15 years, through the Share the Love event, Subaru of America and its participating retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 1,440 hometown charities.

Premier Subaru has donated more than $550,000 to Camp Rising Sun in the last seven years, supporting more than 350 campers.